题    目：Spillover effects and Vertical Contracts in Two-Sided Markets --- an Application to the Shopping Malls

嘉    宾：罗   茸  副教授  中国人民大学

主持人：薛沁舒  助理教授 77779193永利官网

时    间：2024年6月5日（周三）14:00-15:30

地    点:  77779193永利官网徐汇校区77779193永利官网B207

内容简介：

In many two-sided markets, stores vary in their strength to attract customers and thus the spillover effects to other stores, and platforms charge the stores different fees. In this paper, we set up a model of the consumer demand, the stores’ pricing game, and the bargaining between shopping malls and the stores, where the spillover effect directly affect the store-level number of customers. Using data on store-level rental contracts and customers for 15 shopping malls in Shanghai, we  estimate the spillover effects provided by different types of stores and their bargaining power as a function of store type, store size, and contract duration. The results confirm heterogeneous spillover effects provided by different stores. We also find that the stores’ bargaining power increases with the store size and contract duration but decreases with the mall’s size. Our counterfactual analysis compares the equilibrium results of three types of vertical contracts, the revenue-sharing,  fixed fee, and the maximum of the two.

演讲人简介：

Professor Rong Luo received her Ph.D. in economics from The Pennsylvania State University. Her research field is industrial organization, including both empirical and theoretical analyses. She has worked on research topics including the product network effects, discrete choice demand models, firms’ dynamic pricing game, vertical contracts, estimating firms’ production function, and income inequality and firms’ prices. Her projects focus on the smartphone market, electricity generation industry, platform industries, and retail industries.